
CAREY JAMES CHICO
Chief Product Officer | Game Design | Art Direction | UI/UX
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Project & Program Management
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Cross-functional Leadership
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Strategic Planning & Execution
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Game Economy Design & Monetization
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International Team Management
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AAA Game Development
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Partner & Licensee Relations
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Release & Post-launch Management
JAMBO CHAT (2014 - 2016)
About Jambo Chat
Jambo Chat was an early attempt at creating a chat app that combined a game engine to play games, an avatar system, and a traditional chat app. Jambo means "hello" in Swahili. When it was developed, Facebook Messenger was just coming on to the store and no chat app had any gameplay to speak of.
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By the time it launched, the appstore marketing needed to raise awareness and gain downloads was becoming untenable for smaller developers and the app just could not gain traction.
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USER EXPERIENCE INSPIRATION
I chose a clean, minimalist, likeable UI for this app based on a teal and orange combination. In order to coincide with the theme of play, the visuals were equally playful--the way the main button animated into view added to the delightfulness in user experience. I was product owner and producer and designed all of the characters and UI elements and managed the production.